BE THE CHANGE YOU WISH TO SEE: Can the Fitness Industry Be Saved? In an era of burgeoning digital platforms and content creators, there is a desperate need for originality and authenticity. This is no truer than in the fitness industry, which has been overwrought with repetitive content, questionable advice, and a surprising lack of creativity. The newest video from WYCKED, led by Big Mike, takes a deep dive into these issues, while simultaneously delivering a potent mass-building workout focused on the back and lats.

A Mass-Building Workout with a Focus

The video is an uncompromisingly pragmatic approach to muscle development. Big Mike introduces a mass-building workout with specific focus on bulging lats, an often overlooked but essential part of the back's muscular anatomy. As Big Mike demonstrates each exercise, he emphasizes the importance of blood flow, both for the enhancement of the workout and the overall health of the body.

Rather than demonstrating a medley of diverse exercises, he confines the session to one single piece of equipment - a machine. This approach not only simplifies the routine but also shows that real gains are achievable with consistency and discipline, not necessarily an arsenal of different exercises.

A Bold Critique of the Fitness Industry

More than a mere exercise video, WYCKED's latest content serves as a sharp critique of the fitness industry's current state. Big Mike, with unflinching candor, criticizes the lack of originality in video style and content. He specifically takes issue with female fitness influencers who, despite not having sufficient experience in bodybuilding, dish out advice and rely on dim lighting and revealing clothing to showcase their physique. He labels their content as instructional blabber and their poses as ridiculous.

Big Mike emphasizes the need for authenticity and originality in creating content that appeals to a broader audience. He calls for a shift from shallow showmanship to more substantial, credible content. A shift from seeking popularity to offering valuable, empowering information. Big Mike's message is clear: it's time to be the change you wish to see.

Redefining the Fitness Industry

This critical discussion raises a significant question: How can we redefine the fitness industry and ensure it thrives with credibility and authenticity?

Big Mike's vision for the industry is one that moves away from the 'clickbait' culture and the misleading 'quick-fix' advice often peddled online. He calls for a culture that values expertise, experience, and the discipline of sustained hard work.

In particular, he takes aim at a trend among some influencers to substitute experience and knowledge with aesthetics achieved through lighting tricks and provocative outfits. He underscores that such practices detract from the message of fitness as a lifestyle of discipline and healthy living.

Big Mike advocates for content that is grounded in sound exercise science and practical experience. This includes not only demonstrating how to perform exercises correctly but also explaining why they're beneficial, how they impact the body, and how they fit into a broader training regimen.

Stepping into the Light

Fitness influencers, both male and female, have an important role in society. They can inspire and educate individuals about the benefits of physical activity and healthy living. However, this influence should come with a responsibility to provide accurate information and promote a realistic image of fitness and body image.

In an industry crowded with the same regurgitated content, Big Mike is a refreshing beacon of light. His commitment to authenticity, originality, and valuable instruction offers a new direction